- Get to the point
- Check if the content is Polite, Professional and Focused
- Be Clear, efficient and personable
- Have your audience in mind
- Tailor your text
- Avoid Overly formal Language
- Avoid glittery words
- Avoid using “I” and “We,” write the entire document in a third person point
- Avoid Sarcasm
- Avoid wordiness
Who is your reader? – The most important pointer
- The reader’s role in the organization
- Value that the document carries
- Be crystal clear
- Ask questions to yourself – on what they would expect
- Review similar documents
Writing for general audience?
- Be respectful, clear and concise
- Avoid “Tech-talks”
- Write in a conversational tone
- Judge the clarity
- Say the most valuable points first
Generic Tips
- Sound Natural
- Use names and pronouns
- Include Courtesies
- State Arguments in a positive tone
- Avoid sarcasm
- Use active voice
- Express goodwill by exhibiting concern for reader’s viewpoint
- Be judicious with use of humor